Businesses no longer have to rely on offline marketing methodologies to spread awareness about their brand to a wide variety of people.
In the past, however, that was pretty much commonplace in the world of marketing. Nowadays, more businesses are taking their marketing campaigns online, where they have access to a near infinite audience and bevy of marketing opportunities. Social media is perhaps the best way a business can start ‘dabbling in’ community-based social marketing.
Social media networks are ‘Internet-based services where people can interact with others while sharing content through their user-fostered online communities.’ The notion of community interaction and content creation consists of the main reason why plenty of businesses are using social media for marketing to promote their business brand.
Social networks like Facebook and Twitter present an incredible amount of marketing opportunities for business and individuals online. Social media helps businesses accomplish many tasks related to marketing like:
- Promoting a business’ brand to a wider variety of people.
- Informing customers about goods and/or services.
- Learning more information about what customers really think about a business.
- Gaining new customers and eventually fostering strong relationships with them.
There’s also many advantages found when using community-based social marketing. Using social media for marketing helps businesses develop a broader reach across millions of potential consumers around the world.
Social media networks also have the unique ability to allow businesses to target specific audiences, especially when marketing products and/or services to a certain demographic. Not only that, most social media marketing endeavors are completely free. Some businesses don’t have to spend any money to take advantage of social media at all!
What about search engine optimization?
Social media and SEO actually work ‘hand in hand’ for a business, particularly when increasing its web authority across the Internet.
Social media networks may play a significant role in increasing the ‘trustworthiness’ of a business on the web. As an example, businesses who actively interact and engage their social media audience may seem more authoritative than a business that only checks their social media contacts every once in a while.
Search engines are now looking for authoritative content over content that only seems popular. That fact relates to businesses who actually engage their audiences. If a business can provide their users with valuable content in a public space, people may become more inclined to check out that same business, leading to more sales over time, if particularly successful.
Businesses today have to use social media. If they don’t, they’re more or less missing an entire network of people who may want to get involved with their business brand.